Theoretical Model of the Football Coach Profession

The coach develops his diverse activity in the field of motivation and the attitude of football players to various phenomena in nature, life and social reality (educational function). The coach shapes personality relationships and behavioral motives both in and outside of training and practice. He offers free choice, justifies and demonstrates benchmarks of social purposeful behavior to the football players. 21

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Tourism as an Element of the National and World Economy

The report examines the current theme of the role of tourism in national and international aspect – why tourism is more and more important, why Bulgaria seeks to establish itself as a major tourist destination. The article sets out the main reasons why modern tourism is characterized as an economic phenomenon. An analysis of the regional structure of residence and income in different countries and outlines key trends. Are revealed and the role of national income to development of tourism in our country and around the world. 9

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Strategies for Overcoming Moral Challenges in Business

The modern business environment is characterized by complex challenges that pose significant moral dilemmas. In the pursuit of profits, businesses are often faced with ethical decisions that can have a profound impact on stakeholders, the environment and society as a whole. As a result, there is a growing need for organizations to develop and implement sound ethical practices that prioritize the interests of all stakeholders, society and the environment. The development focuses on examining some of the moral challenges facing businesses today and will outline strategies that can be implemented to address these challenges. This article will examine some of the empirical research on moral challenges in business and the implications of this research for business practice. 6

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Interpretative Activities for the Benefit of Visitors to Protected Areas and Zones

The wealth and diversity of the preserved natural environment and the cultural-historical heritage in the protected areas and zones is a prerequisite for the improvement of tourism in all its alternative and sustainable forms. The present study aims to present the possibilities of interpretation as an approach to increase the quality of the additional tourist services offered on the basis of sustainable tourism and the satisfaction of visitor groups in the sites of the national ecological network. 8

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Emotional Intelligence – Is It Necessary for the Leader?

The leader is a fascinating figure with his behavior, his vision for development and is a complete role model. He not only aims to bring his associates together, but is primarily concerned with team building and solving problems of all kinds, including interpersonal ones. Therefore, the emotionally intelligent leader is the leader today, uniting people from different cultures, showing empathy and his inherent intelligence, namely on an emotional level. This paper introduces emotional intelligence,by providing arguments why a leader needs to be emotionally intelligent. At the same time, the employee benefits of being led by an emotionally intelligent leader are also presented. Cases on emotional intelligence are also presented. 5

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Organization and Technology in Accommodation in the Hotel Industry

Tourism, despite the restrictions and prohibitions related to the Covid-19 pandemic, and the negative impact of the conflict in Ukraine in the last two years, is one of the fastest growing economic activities, where the accommodation industry has priority, which is expressed by the growing number of hotels, rooms and other places of accommodation, and where the organization and technology of work are of utmost importance for the survival and prosperity of hotel firms and companies. 13

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Human Capital as a Factor for Overcoming Crises

The human resources available to the organization are among the main factors that are directly related to the successful implementation of the offered product on the market. The education, qualification of the employees, ethical and professional relationships between the members of the individual teams are part of the image of the organization in front of partners, customers and competitors. The excessive freedom of action of the employees and allowing a compromise with the qualifications of the hired workers is one of the risk factors for the management in terms of the authority of the organization, and from there for the achievement of high quality of the offered product. The other extreme – excessively high requirements of the management to the personnel of the organization do not always lead to the desired quality of the manufactured product, and from there to a bad image among the society. Finding a balance in terms of personnel, especially in a state of crisis, is a task that must be solved by the management of the organization by making efforts in several directions. 9

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Innovative Entrepreneurship and College Higher Professional Education: Utopia or Opportunity

Innovative entrepreneurship must not only be permanently embedded in higher vocational education, but the philosophy of this education has to be changed as well. Colleges, as providers of higher vocational education, must come out of their marginality, abandon their aspiration to transform themselves into higher schools and direct their potential to innovative entrepreneurship in various fields, to new and modern forms of learning that respond to the dynamic market conditions and implement innovative pedagogical techniques. This way, they can become a sought-after educational institution, aligning the teaching of knowledge with business needs and market metamorphoses. 12

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The Use of Green Energy to Support the Green Economy

The article examines the problem of how we use resources, the degradation and reduction of the natural capital that will be available to support the well-being of future generations. To ensure a good quality of life and long-term prosperity, we need to make our economy green, and the transition must start today. But how can we achieve this? How do we transform our economy into one that protects the environment while providing a good quality of life? To begin with, the economy must become more resource efficient. In practice, we will have to get more from less. We need to reduce the amount of resources we extract and use. 10

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Opportunities for Achieving Green Agriculture in Bulgaria

The opportunities for achieving green agriculture in Bulgaria are examined given the impact of the new CAP for the period 2023-2027 and the implementation of green practices. It is pointed out that farmers are faced with a choice – whether to continue their current agricultural activity or to change the structure of their farms and apply the new green requirements. It is pointed out that this process requires time, innovative thinking and investment behavior, which is difficult to apply in the conditions of the war in Ukraine and its consequences for the agricultural sector in Bulgaria. 9

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Temperament and Stress Among Workers in the Tourism Industry

Today, tourism plays an essential role in the growth of the international economy, which is why the mental and health status of tourism employees is key to the prosperity of this industry. In this context, this article aims to explore the relationship between temperament and stress among tourism employees, thereby contributing to an understanding of the factors influencing perceived stress levels among tourism employees. The study found a significant correlation between the levels of perceived stress, the coping strategies applied and the temperamental characteristics of tourism employees. 10

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Key Issues for Workers During a Crisis

It is natural that any crisis leads to traces of dissatisfaction, mainly related to changes in the working conditions provided by each employer. Faced with a succession of looming crises, employers and workers are on the brink of survival. Improving the basic conditions necessary for the preservation of workers and enterprises is the goal of every single person. The main goal of this report is to analyze the problems of workers during a crisis and to find appropriate solutions for their implementation. 7

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Innovation Management – Foundation for Developing Contemporary Business During a Crisis

Today’s dynamic and rapidly changing environment encourages successful businesses to adapt, develop and compete more strongly than ever, especially during crisis situations. Consumer needs, technological and innovation developments, growth requirements and new government regulations put pressure on competitive advantages. The focus has changed from financial resources to flexibility and rapid implementation of new technologies and services. Enterprises create departments to manage and control innovation in order to prevent production crises. Consumers are beginning to look for fast production, fast delivery and online payment, more active online advertising and multi-functional products. The main purpose of this article is to define the essence of the management and the specifics of the processes. The main research methods used in the development are content analysis, method of analysis and synthesis, intuitive and systematic approach. 12

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