Author:

Abstract:

Even when the idea of creating a company arises, the owner, and later the management team, should set certain strategic and operational goals that must be achieved. Quality criteria are part of the development process in which the company strives to attract and retain customers. So, the creation of the service or product is subject to the rules of constant improvement and satisfaction of the user’s wishes.

Keywords:

JEL:

M11

Pages:

9

Article: